Gary Keown of Rangers rips the SPFL as a £127 million annual offer surfaces in Europe.
As he thinks Rangers and Celtic are “every bit” as big as top Dutch clubs, Gary Keown has blasted the Scottish Premiership for their £30 million per year broadcast agreement after the Dutch Eredivisie was handed a £127 million per year deal until 2030.
Keown stated that while the Dutch teams are fighting with the Old Firm clubs for TV rights with the English Premier League, the Scottish game has been neglected because to the Old Firm clubs’ superior global exposure.
He urged Hampden Park authorities to quit celebrating their £30 million contract like it’s a major victory since the new arrangement in the Netherlands does not reflect favourably on anyone concerned.
On Sunday, September 17, Keown revealed the following via his column in the print version of the Scottish Mail: “Celtic and Rangers are every bit as large as, if not bigger than Ajax, PSV Eindhoven, and Feyenoord. They have a wider geographic scope. Definitely more fans.
“For this reason, it is very clear why there has been outrage over allegations in the Netherlands that the Dutch League has been offered £127 million year for television rights.
“The world of Telly money is intricate. The SPFL entered a contest to compete for airspace with events in England. You are ultimately only worth what people are prepared to pay for you.
“However, let’s stop hearing individuals inside Hampden brag about getting £30 million a year like it’s some sort of triumph. Fans have every reason to feel that this game has been underwhelming. It has subpar marketing.
Amsterdam’s best now exist on an altogether different level, four and a half years after Ajax’s Champions League semifinal appearance was presented as some kind of inspiration for the Old Firm. That does not do anyone any favours.
Keown is correct to express his worries
Other European sports are falling behind the Scottish game. Despite having the 10th-highest coefficient in Europe right now, the SPFL behind Turkey, Belgium, and Portugal in particular, which irritates supporters who feel they are being treated unfairly.
The two Old Firm clubs, however, are not the ones who are most impacted by subpar advertising. Even while they do find it difficult to spend as much as their European competitors, just their participation in the European market guarantees their financial stability.
The clubs at the bottom of the league are maintained there since they can’t reasonably be expected to participate in European competition, which is the only way to obtain significant money.
The SPFL is entirely to fault and ought to advocate for additional funding before Scotland falls farther behind the rest of Europe in terms of finances and competition.
In unrelated Rangers news, a BBC reporter gave his opinion on Beale’s future with the club.
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